We have introduced packaging as a new ESG focus area. Within this, we have a ZERO Packaging Waste ambition which shapes new targets and activities in both our up- and downstream value chain, and new milestones towards 2030.
We will go Beyond by ensuring 100% of our bottles and cans are recyclable, reusable or renewable, and that 90% of these are collected and recycled after use. We are additionally targeting a 50% reduction in virgin fossil-based plastics and 50% recycled content in our bottles and cans.
The activities we will undertake to achieve our ZERO Packaging Waste ambition will also create carbon impact benefits that will accelerate progress towards a ZERO Carbon Footprint across our entire value chain by 2040.
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Designing our packaging so that it contributes to the circular economy
Increasing the use of packaging from responsible bio-based sources
Introducing alternatives to fossil-fuel-based plastics in our packaging portfolio
Supporting efficient deposit return schemes across our markets
Increasing the amount of times our large share of reusable bottles are used in their lifetime
Working with our suppliers to increase the recycled content in our packaging materials
Our products bring people closer and are strongly related to moments of joy and relaxation. However, irresponsible drinking -such as underage drinking or drink and drive- remains a global problem.
Water is an extremely valuable natural resource and an essential key ingredient in our products, while other key ingredients, such as grain and hops, need it to grow. Therefore, its conservation is a great responsibility as well as a necessity for us.
With the evolution of our ESG program we have introduced agriculture as a new ESG focus area. Within this, we have a ZERO Farming Footprint ambition which includes new targets and activities in our upstream value chain, and new milestones towards 2030 and 2040.