We have introduced packaging as a new ESG focus area. Within this, we have a ZERO Packaging Waste ambition which shapes new targets and activities in both our up- and downstream value chain, and new milestones towards 2030.
We will go Beyond by ensuring 100% of our bottles and cans are recyclable, reusable or renewable, and that 90% of these are collected and recycled after use. We are additionally targeting a 50% reduction in virgin fossil-based plastics and 50% recycled content in our bottles and cans.
The activities we will undertake to achieve our ZERO Packaging Waste ambition will also create carbon impact benefits that will accelerate progress towards a ZERO Carbon Footprint across our entire value chain by 2040.