Some have to dig deep to find their purpose. For us, it has always been there.
The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. He was a true renaissance man, a believer in quality, research and serving the community, sharing his knowledge with fellow brewers. He looked to the future, prizing long-term growth over short-term gain.
Over the years, these values have evolved to form our purpose: Brewing for a better today and tomorrow!
Carlsberg group is one of the world's leading brewery groups with more than 40,000 employees, operating in 150 markets worldwide. We have more than 140 beer brands in our portfolio, which spans core beer brands, craft & speciality and alcohol-free brews.